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Building an Online Shopping Cart

 
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Building an Online Shopping Cart
 

By 2007, 77% of internet users over the age of 13— about 131.3 million people—will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

ISBN: 1-59671-297-X
UPC: 6-70557-02555-1
SKU: 02555
Duration: 4 hours
On 1 CD

COURSE OUTLINE

1. Introduction (01:51)
Welcome

2. E-Commerce Basics (18:27)
The elements of e-commerce
SSL (Secure Sockets Layer) certificate essentials
Acquiring and installing an SSL certificate

3. Accepting Payments Online (21:58)
Accepting credit cards online
Payment methods
Choosing between a payment gateway and a processor
Merchant accounts

4. Static vs. Dynamic Sites (23:58)
''Static'' e-commerce sites
Dynamic e-commerce sites
Static vs. dynamic sites
Which application language to use
SQL (Structured Query Language)
Hosted vs. stand-alone sites

5. Databases (16:12)
Database overview
Choosing a database

6. Security (07:34)
Securing the database
Securing the website

7. Shopping Carts (08:01)
Building a custom cart vs. buying off the shelf
How to choose a shopping cart

8. Basic Elements of a Shopping Cart (16:49)
E-commerce essentials
The store and the catalog
The cart
Checking out
Online store administration

9. Case Study: Using ColdFusion and Cartweaver (44:03)
Setting up the development environment
Installing the Cartweaver Extension Suite into Dreamweaver
Setting up the site
Installing the Cartweaver application into a new site
Setting up the DSN (Data Source Name)
Testing the installation
Code structure
A word about design

10. Deploying the Shopping Cart (29:35)
Choosing and preparing the host
Uploading the site
Setting up the host DSN
Testing and troubleshooting
Setting up the payment gateway or processor

11. Setting Up the Store (45:36)
Admin walk-through
Changing the store password
Global store settings
Product options
Categorizing products
Shipping cost setup
Adding products
Customers and orders

12. Customer Satisfaction (10:41)
Customer service and policies
00:22 Conclusion
Goodbye
 

 
 
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